2011: Not the Year of the Busy Mom

3 Jan

I am concerned about the data that must exist about “busy moms” and their interests – particularly as it relates to the design and marketing of wall calendars and agendas. You should be concerned too… Someone is spending time and money researching this demographic in order to offer products that will generate income. Sadly, the resulting products are infantile and cartoonish, which obviously means that is what the market supports.

The next time you are browsing the calendar section at Barnes and Noble, take note. Squint your eyes and look for the yellow cartoony area – now focus.

I told you.

In the bid to win her business, marketing professionals saturate the packaging with information about the calendar’s hundreds of happy little stickers (soccer practice, doctor appointments, celebrations) that the suicidal mom can use in her new calendar. They might be meant as a subliminal message…

“There, there little lady. No need to engage your brain. Just keep up the good car-pooling work and have supper on the table by 5:30. These pretty stickers will make it all seem fun! You’ll see. Now run along.”

I love a pretty calendar or agenda, I admit it… something to take the tedium out of the scheduling of my weekly meetings with my parole officer… but my ability to process fairly complex thoughts (Where am I? Where are my kids? What’s for dinner? Does little Billy play baseball? If so, when and where?) also means I haven’t found the right one yet. I’ve shopped around, too – the selection at Amazon really might be a practical joke.

I guess I will hold on to my $13.95, unless one of these beauties suddenly excites my hypothalamus:

6 Responses to “2011: Not the Year of the Busy Mom”

  1. amy January 3, 2011 at 2:03 pm #

    I don’t even have anything to say about those.

  2. KM January 3, 2011 at 5:08 pm #

    Further proof that those calendars are absurd and weird: there is no equivalent “Dad” calendar. Those are called “work calendars” or even better known as Microsoft Outlook. Because dads don’t have any family obligations and moms don’t do anything but cook and run taxi services. But of course, moms *love* stickers. [sarcasm]

  3. rosiecaryaol.com January 3, 2011 at 7:03 pm #

    Write a book soonnnnnnnnnnnnnnnn. You have a gift funny hunny.

  4. (you have no idea who you're dealing with) January 4, 2011 at 8:37 am #

    KM – You’re right and I hadn’t thought of that… Dad’s only need to worry about donning a smoking jacket after work, propping their feet up and taking a long drag on their pipe [assume sarcasm unless directed otherwise]. xo

  5. Baloney January 4, 2011 at 12:39 pm #

    Does anyone use a paper calendar anymore anyway? If it doesn’t fit in my purse then it is useless to me.
    The funny thing about those busy mom calendars is that I look at them and think – “There is NO WAY that I’m going to sit down and put stickers on all of those pages.”
    I never thought about the fact that other moms do.

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