Tag Archives: Marketing and Advertising

2011: Not the Year of the Busy Mom

3 Jan

I am concerned about the data that must exist about “busy moms” and their interests – particularly as it relates to the design and marketing of wall calendars and agendas. You should be concerned too… Someone is spending time and money researching this demographic in order to offer products that will generate income. Sadly, the resulting products are infantile and cartoonish, which obviously means that is what the market supports.

The next time you are browsing the calendar section at Barnes and Noble, take note. Squint your eyes and look for the yellow cartoony area – now focus.

I told you.

In the bid to win her business, marketing professionals saturate the packaging with information about the calendar’s hundreds of happy little stickers (soccer practice, doctor appointments, celebrations) that the suicidal mom can use in her new calendar. They might be meant as a subliminal message…

“There, there little lady. No need to engage your brain. Just keep up the good car-pooling work and have supper on the table by 5:30. These pretty stickers will make it all seem fun! You’ll see. Now run along.”

I love a pretty calendar or agenda, I admit it… something to take the tedium out of the scheduling of my weekly meetings with my parole officer… but my ability to process fairly complex thoughts (Where am I? Where are my kids? What’s for dinner? Does little Billy play baseball? If so, when and where?) also means I haven’t found the right one yet. I’ve shopped around, too – the selection at Amazon really might be a practical joke.

I guess I will hold on to my $13.95, unless one of these beauties suddenly excites my hypothalamus:

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